Information to help your business benefit from telecommunications

Does your business make these mistakes?

Here's a basic premise for you to consider: Your business could not succeed without a phone system. Maybe this should be put a little stronger, it probably couldn't actually exist without a phone.

Most business owners would probably agree to the above without a quibble, but if we were to add to this that your phone system should be making a positive contribution to your bottom line, then eyebrows might be lifted, after all, the phone is just a tool to keep us in touch, isn't it how could it add value to the business?

Man shouting at phone

And that's our point. Your phone system can both make, and lose, you money, and most businesses don't include their phone systems when thinking through their strategic planning. Not doing so can cause problems. Doing so will save you from falling into any number of profit stealing traps. Here are just a few:

1. Some smaller businesses, often tradesmen mostly working in customers' premises, only have a mobile number, not recognising the impression this gives. Would you prefer to give your business to someone with an address and landline or to someone who could disappear half way through a job and become uncontactable?   And if you are that tradesman, how many calls are you missing because you're up a ladder or halfway to somewhere else? How about a landline number, answering service and the option of rerouting calls to your mobile when you're free to receive them? Wouldn't that give a better impression and save you lost calls?

2. Some home based businesses use their home phone for everything. As the business grows the line becomes more busy, you become available at all times of day and night, you don't know if an incoming call is social or business, if your line is engaged potential customers don't bother ringing back and then you decide to get a business line in, but the number you've been advertising is your home phone. What next? (The answer is to talk to us, preferably sooner rather than later!)

3. Some businesses only give a premium number to call, which can put callers off. Why not get a regular number for general calls?

4. Some businesses only have a single line for both incoming and outgoing calls, and we all know that there are few things more frustrating than hearing the engaged tone when we ring someone. Statistically it's known that if that call is a sales enquiry the caller will try elsewhere before calling you again, so having a single line and using it to make calls could be costing you a lot of money!

There's an option. Talk to us, we'll be able to tell you what your options are and how to use your phone to make money, not just save it. You can reach us on 033 33 58 33 33.

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