Information to help your business benefit from telecommunications

Working Out What's Working...

It's often said that the difference between marketing and sales is that whereas sales is all about results, marketing is more about building the brand and creating an impression. Some marketers will use this description to justify their various campaigns, and the result is often a scattergun approach that may look impressive and certainly cost a lot, but that may not do much to add to the bottom line

Marketing graphs

There's actually very little excuse for a scattergun approach. A business may consider that the world is their market, and this may well be true for many products and services, but the truth is that the world segments itself voluntarily, and the able marketer will change their approach depending on the market segment; young or old, affluent or not, social groups ABC etc.

How then do we measure the success or not of our marketing to each of these sectors?

One way is by using marketing phone numbers, a simple idea that has the beauty of being both extremely efficient and remarkably cost effective. All you have to do is place a different ‘call us' number on each of your advertisements. All numbers lead back to you, and as you or your team answer the incoming calls you can be made aware of the advertisement being responded to, enabling the right answer. The phone system logs each call, allowing you to analyse the effectiveness of each advertisement. At the end of the campaign you can recycle the numbers for further use. No fuss, no hassle and no having to depend on staff remembering to ask where the caller had heard of you.

If you would like to understand how a marketing number could help your business then give our friendly staff a call on 033 33 58 33 33.

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